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  • Writer's pictureEmerging Technology Insider

ZIM Invests in Hoopo to Develop a First-of-its-Kind Tracking Solution for Dry Containers

Updated: Aug 17, 2022

  • Hoopo Systems’ Solution is Designed to Improve Supply Chain Management of Unpowered Assets with a Unique, Highly Durable and Power-Efficient, Tracking Solution

  • Investment Intended to Enable Hoopo to Develop a First-of-its-Kind Tracking Solution for Dry Containers

ZIM Integrated Shipping Services Ltd. (NYSE: ZIM) announced today the completion of a Series A financing round in Hoopo Systems Ltd., a provider of cutting-edge tracking solutions for unpowered assets, in which ZIM participated. ZIM invested $5.5 million in Hoopo, alongside both existing and new financial investors.

Hoopo is a leading provider of asset and fleet visibility solutions, working on transforming unpowered assets into connected fleets, thereby helping businesses to easily track and manage their operations, inventory, and equipment more efficiently by providing real-time data and analytics. Hoopo’s solution is designed specifically for tracking and monitoring of unpowered assets by leveraging a unique, power-efficient tracking technology that creates long-lasting, highly durable and affordable tracking units that are suitable for any fleet size.

Hoopo’s Location Intelligence technology can be used across complex logistic operations such as transportation, aviation, waste management, and maritime. Customers using Hoopo’s solutions gain improvement in asset utilization and cycle times, identify bottlenecks, optimize operations for higher efficiency, and offer elevated customer experience.

Proceeds of this investment are intended to, among others, further develop Hoopo’s technology for the maritime industry, specifically dry containers, including the use of solar energy to power the tracking devices.

Eli Glickman, President and CEO of ZIM, remarked: “In a time when the ability to improve supply chains has proven to be a critical competency, we are pleased to embark on this new digital initiative. There are approximately 26 million dry containers worldwide, and Hoopo’s cutting-edge tracking technology has the potential to revolutionize the way industry players track their movement, enabling further optimization of container fleets. We look forward to working with the team at Hoopo on the implantation of this first-of-its-kind solution in our dry container fleet as well as promoting its adoption across the industry.”

Ittay Hayut, CEO of Hoopo, noted: “We are excited to form this partnership with one of the leading, and most innovative companies in the maritime industry. This huge vote of confidence from new and existing investors, together with Hoopo’s technology, and ZIM’s experience and knowledge, will allow us to transform dry containers into smart and digital fleets.”

About ZIM

Founded in Israel in 1945, ZIM (NYSE: ZIM) is a leading global container liner shipping company with established operations in 100+ countries serving more than 25,000 customers in over 300 global ports. ZIM leverages digital strategies and a commitment to ESG values to provide customers innovative seaborne transportation and logistics services and exceptional customer experience. ZIM’s differentiated global-niche strategy, based on agile fleet management and deployment, covers major trade routes with a focus on select markets where the company holds competitive advantages. Additional information about ZIM is available at

About Hoopo Systems

Hoopo was founded in 2017 by a team of experts in RF communications and geolocation technologies. It offers a unique power-efficient tracking solution that enables real-time Location Intelligence including both tracking and status monitoring for unpowered assets. By integrating a suite of innovative technologies, Hoopo’s system ensures accurate asset positioning while maximizing power efficiency and cost. Hoopo is working on supply-chain innovation with leading companies in transportation, aviation, waste management, and maritime logistics.

To learn more about Hoopo, visit or contact

Source: ZIM

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