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Licensor of haptic technologies, Immersion, partners with global supplier of touch sensors, Nissha
Immersion and Nissha Partner on New Automotive Interface Designs
Immersion licenses technology to Nissha for high-definition haptics in automotive products
Immersion Corporation (NASDAQ: IMMR), the leading licensor of haptic technologies, and Nissha, a global supplier of touch sensors, decorative film and molded parts, announced a partnership to integrate Immersion’s haptics technology into automotive interface solutions. Under the agreement, Immersion will license its Active Sensing™ technology and patents to Nissha. "Nissha is excited to develop haptic enabled interface solutions for the automotive market," said Kazuhiro Nishikawa, Vice President and Senior Director of Mobility Business Unit, Nissha. "Our partnership with Immersion provides us access to its industry leading technology and designs.”
“Increasingly automotive OEMs are utilizing haptics to innovate the user experience in new vehicle interface designs,” said John Griffin, VP of Products and Marketing, Immersion. “We’re excited to be working with Nissha to bring more solutions with our technology to the automotive market.”
Immersion’s automotive technology provides advanced control for haptic systems, making it possible to create programmable buttons that click, sliders with haptic feedback on every increase, and dials that turn like the real thing. Immersion technology is used throughout the automotive industry to power touchscreens, touchpads, and related interfaces.
About Immersion Immersion Corporation (NASDAQ: IMMR) is the leading innovator of touch feedback technology, also known as haptics. The company invents, accelerates, and scales haptic experiences by providing technology solutions for mobile, automotive, gaming, and consumer electronics. Haptic technology creates immersive and realistic experiences that enhance digital interactions by engaging users' sense of touch. Learn more at www.immersion.com.
About Nissha Nissha Co., Ltd. (TSE:7915) is a global company that develops a range of products and services that contribute to solving social issues, with a focus on the priority markets of medical devices, mobility, sustainable materials and IT devices. For the mobility market, leveraging its strength in designing for both decoration and function, Nissha provides decorative films and molded products for interior/exterior, functional components such as touch sensors, and integrated modules of decoration and function. https://www.nissha.com/english/