• Emerging Technology Insider

LeadScorz closes on $5.6 Million to advance tech for optimizing the value of customer leads

LeadScorz announced the completion of a $5.6 million Series A funding round. LeadScorz provides state-of-the-art technology to help marketers optimize the value of the customer leads they purchase and act on.


The LeadScorz patent pending Grading Engine™ processes and delivers third-party inbound calls to field sales agents and call centers, and grades consumer-generated form leads in real time, before clients pay for them.


LeadScorz announced the completion of a $5.6 million Series A funding round. LeadScorz will use the funds to fuel growth and boost hiring.

LeadScorz provides state-of-the-art technology to help marketers optimize the value of the customer leads they purchase and act on. The LeadScorz patent pending Grading Engine™ processes and delivers third-party inbound calls to field sales agents and call centers, and grades consumer-generated form leads in real time, before clients pay for them. Their platform captures lead dispositions in real-time, enabling buyers to optimize spend, and sellers to better match lead quality to their customer’s needs.

The company’s cloud services integrate with most CRM systems such as Salesforce, Ricochet360, Applied Systems EPIC, and My Medicare Bot. Potential clients are any large marketers whose sales are driven by consumer leads, including insurance carrier and broker networks, household financial services providers, higher education sectors, and other consumer-focused companies.

“Demand is being driven by a decline in tele-sales and a rise in independent and distributed sales agent networks,” said Pat Murphy, Founder and CEO of LeadScorz. “This trend is in response to the general weariness of consumers being barraged by outbound calling, and their desire for more localized, more personal customer service at the time of their own choosing.”

LeadScorz total funding to-date is $8.15 million. Murphy declined to name Investors in the Series A round but said “A national provider of healthcare insurance products was the lead”. Previous backers include several Northwest Angels and Boise, ID-based Capital Eleven.

About LeadScorz LeadScorz provides tools for each phase of your lead-generation and call purchasing programs, including acquisition, routing, analytics reporting, and process management and optimization. Our patent-pending LeadScorz Grading Engine™ precisely grades (A, B, C, D +/-) all your leads in real time. Advanced data science and process automation technology make it easy to pre-qualify, accept/reject, and prioritize third party leads based on each client’s historical conversion performance. The result is advertisers only buy and act on leads that meet their quality criteria. Customized prioritization and routing rules more effectively process incoming leads to deliver them to the most appropriate sales queue for fastest response. Our self-optimizing grading algorithms are customized to each client and learn by capturing outcomes from their CRM system to update the Grading Engine in real-time, constantly refining purchase decisions and delivering feedback to lead providers.

Source: LeadScorz ______________________________________________________

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